Swallow Your Market “Whole” with Krakken
In order to compete in today’s online market you are going to have to think “big” and distinguish yourself from the “same ole, same ole” bag of SEO tricks.
“Swallow Your Market Whole, or Be Swallowed by Your Competition.”
Whether you are a ten person SEO firm or just dominating your own market, we have built this “market research” and “online market penetration” tool just for you.
The powerful features and functions that Krakken and the Theme Zoom Revolution Suite provides are not found in any other online market research product in the world. Use them and swallow your market ... whole.
Krakken Details:
Watch a demo of Krakken in action!
Vertical Online Market Analysis (VOMA) Module
The first essential module in the Krakken™ application suite is called the Vertical Online Market Analysis Module.
This module allows you to explore your the major market segments that comprise your online vertical market to determine traffic patterns and historical trending.
Each drill examines up to 80,000 keywords. These terms are filtered to extract keywords that represent vertical markets and market segments that are either directly or tangentially important to the markets represented by the seed terms.
Krakken demonstrates, via a graphical interface, relationships of both scope and semantics, which exist between various keywords in your vertical market. These relationships are determined based on the relative prominence of conversations in the marketplace which contain the keywords.
You will discover previously unrecognized entry points into your market. Often times there are multiple entry points from diverse markets, with intersecting keywords. These are known as Market Convergence Points™. By discovering these related market themes, you will discover new customers and possibly even new product ideas buried in these newly discovered keywords.
An important aspect of VOMA is it's ability to uncover the way money moves through your market via themes and keywords. VOMA makes it possible to segment your market using competitors, cost, traffic, market share, and historical trends.
Cross Cluster Analysis™ of segmented themes assist in determining likely candidates for the main topics of your website.
Competitive White-Paper™ Module
Competitive knowledge is power . . . especially when it comes to search engine optimization.
Theme Zoom is proud to present the Competitive White-Paper™ Module which simply gives you an unfair online advantage.
Researching your competitor's inbound link strategies is something best done before building your website. This is the best way to rank number one (and stay above the fold) for profit-critical keywords in your market or niche. We have created a tool that will help you examine the inbound link strength of your competitor's “theme cluster.”
By using the Competitive White-Paper™ Module, you will know more about your competition's strengths and weaknesses then they know about themselves.
You will have access to core data about their domain's strength, an in-depth view of the specific keywords and synonymic sets for which they rank, and details about their ranking pages.
In the end, you will have an exact picture of what it will take to outrank your competition and an estimate of how long that process will take and how much it will cost.
Synonymic Trending™ Module
Krakken's trending module helps you understand the historic aspects of the potential themes in your market and alerts you toward downward trends before you spend your valuable money. It also informs you of terms up and coming so that you can get ranked for terms before your competitors realize they are important.
Blueprinting Module
Once you have
- Researched your vertical market using the VOMA Module
- Analyzed the current ranking competition with the Competitive White-Paper™ Module, you will be ready to move on to...
- The Blueprinting Module.
Once the main topics of your website have been selected, the entire silo structured website blueprint is generated automatically by the Krakken™ technology.
Recognizing the limitations in any automated process is vital. To overcome these limitations, we have provided you with flexibility which enables you to easily modify your Blueprint by hand. You may manually substitute any topics and/or keywords as appropriate for your personal business DNA or Touchstone.
International Languages and Local Markets
We live in an ever shrinking world, however it's still a market place divided by languages and borders. It's important to understand your customers and the competition within those boundaries so your marketing efforts are most effective.
To this end we have put a lot of thought into the internationalization of Krakken. When a cluster of themes is created, you assign it a country and language where applicable. This allows your market analysis, market segmentation and competition to be evaluated within the sphere of that particular market.
Face it, rarely are you competing with similar companies across a border, import duties and delayed deliveries quickly discourage internet shoppers. So why should foreign companies factor into your competition analysis?
Krakken's drills and competitive white paper bring back vital information about who your competition really is, based on your locale; not just the biggest players in the world.
Furthermore, the same language is not the same from country to country. Spelling, jargon and colloquial distinctions all add up to different ways to reach your target audience in each country.
Here are the current countries that are we currently support (Don't see your favorite market? Just ask):
Argentina
Australia
België
Brasil
Canada (english)
Canada (français)
Danmark
Deutschland
España
Finland (svenska)
France
Indonesia
Italia
Malaysia
México
Nederland
New Zealand
Norge
Pilipinas
Polska
Suomi (suomi)
Sverige
United Kingdom
United States
Österreich
Česká republika
Website Development with Silo Publisher
Website creation is the next step after Blueprint Creation. The TZ Silo Publisher (site builder application) interfaces directly with the Blueprint Module to develop and implement your Blueprint into an actual website. This website will have a completely integrated silo structure, a global menu and silo menus.
Additionally, each Silo Publisher page is created with optimal meta tags, title tag and header tags. The keywords for each page are also inserted for ease of reference.
This effectively removes the “grunge” from the task of creating a properly themed and silo structured website that is optimized for search engine results. All you need to do is add the text.
Note: You are not limited to using Silo Publisher to build your Website Silo Architecture. You may export the Krakken Website Silo Blueprint directly to HTML if you prefer to use your own website development applications such as DreamWeaver, FrontPage, etc..
Summary
If trying to conquer your market, one keyword at a time, feels like trying to catch all the fish in the ocean with your bare hands, then maybe it's time to swallow your market whole.
Better get Krakken.